RP Teams Won Champion and Merit Award at SUSS Brand Challenge 2020

18 Sep 2020



  • Team Catalogue inc emerged as champion at the SUSS Brand Challenge 2020. (Image provided by SUSS)

    Team Catalogue inc emerged as champion at the SUSS Brand Challenge 2020. (Image provided by SUSS)

  • RP’s winning teams outshone six other groups from various polytechnics at the competition.  (Image provided by: SUSS)

    RP’s winning teams outshone six other groups from various polytechnics at the competition. (Image provided by: SUSS)

SUSS Brand Challenge 2020 held its second run this year. A total of 59 teams from various tertiary institutions participated in the competition where they were challenged to develop a brand strategy for one of the companies below:

Eight teams were selected based on their performance to present in the final round, which was conducted online, on 18 September 2020. Two of the chosen teams are from Republic Polytechnic (RP).  

Mentored by lecturer Caleb Ng, Team Catalogue inc, represented by second-year students from Diploma in Mass Communication (DMC) fought off fierce competition from other polytechnics to emerge as champion for this year’s SUSS Brand Challenge Competition.  

Their winning proposal was an integrated marketing campaign for Commune Home Furnitures. The team of five aimed to improve branding and customer engagement through their suggestions. Their ideas included a contest to be played exclusively on a downloadable mobile app, social media posts linked to pop culture trends, video content focused on the brand’s unique selling points, search engine marketing and optimisation, as well as corporate social responsibility efforts. 

Another team of second-year students from Diploma in Human Resource Management with Psychology (DHRMP), mentored by lecturer Donna Tan, won the Merit Award.

Finalists are given a provisional offer of admission into the full-time Bachelor of Science in Marketing with Minor programme at Singapore University of Social Sciences (SUSS).

Winning Teams

Team: Catalogue inc
Case: Commune

 Student Name  Diploma/Year
 Genevieve Lee  DMC/Year 2
 Goh Si Qi, Sylvia  DMC/Year 2
 Shaleena Bte Shaifuldeen  DMC/Year 2
Silvia Chew Zi Wei  DMC/Year 2
 Pawethra Pauwai D/O G Sarkunan  DMC/Year 2

Team: Pororo & Friends
Case: Pet Lovers Centre

 Student Name  Diploma/Year
 Cheah Rui Fang  DHRMP/Year 2
 Jordan Lau Boon Peng  DHRMP/Year 2
 Felicia Aw Yin Feng  DHRMP/Year 2
 Lau Yi Jing  DHRMP/Year 2
 Leow Yan Rong  DHRMP/Year 2