Academy for Continuing Education (ACE)

• B1109C Digital Business Models
• B1119C Platform and Digital Ecosystem
• B1129C Digital Business Market Validation
• B2189C Business Model Design

• C2179C Digital Storefront Creation
• B2229C Digital Marketing Strategies
• B3079C Digital Business Capstone (Project)

This module gives an overview of the various types of digital commerce models and how technology is disrupting traditional business models. Students will explore how software developers are the engine of digital business models and the key forces shaping the digital economy. Through the module, students will explore and leverage on emerging business opportunities in the Digital Economy.

This module discusses the platform business model that encompasses providers, consumers and employees to create or exchange goods, services and social interaction. Through the module, participants will appreciate how platform strategy must integrate business and IT needs and establish a collective leadership vision. They will then explore the various platforms for C2C, B2C and B2B. At the end of the module, participants will apply concepts learnt and create a platform strategy which allows two or more disparate groups to interact and co-create value in the ecosystem.

This module introduces participants to types of web data and web analytical tools for the generation of competitive intelligence. They will also discover and use different tools for data visualisation, leading to the discovery of digital business insights.

Due to the advent of disruptive trends and technologies, traditional business models need to transform into new digital business model by engaging in new management styles. Students will be introduced to design thinking and how it applies to business model design. From this module, students will learn the differences between Agile and Lean Start-up business methodologies.

This module aims to equip students with knowledge and methods to conceptualise and create their digital storefront in a Mobile First digital landscape. Students will be introduced to various online store solutions and will also appreciate the importance of creating mobile friendly websites for good User Experience (UX), e.g., attractive graphical user interface (GUI) or effective ‘Call to Action’.

As the digital commerce landscape continues to grow at a rapid pace, the value chain of every industry are now going online. Businesses are faced with new challenges and also opportunities in this digital age. This module will introduce students to the range of tools for e-commerce promotion e.g. search marketing, content marketing and social media marketing. At the end of the module, students will be able to gain relevant digital marketing insights, as well as a vast array of highly practical techniques that are being used in the field.

This module gives students the opportunity to apply the concepts and practices covered in the two post-diploma certificates’ curricula. Students can choose to work on their companies’ projects or projects offered by RP’s industry partners. 

This module will include application of tools to develop an online shopfront to engage in B2B/B2C/O2O e-commerce. Students will also develop an appropriate digital marketing plan to drive customer acquisition.