Academy for Continuing Education (ACE)

Consumer Behaviour & Behavioural Insights is a module selected from the Specialist Diploma in Marketing Analytics and Insights. It enables participants to acquire new skills or deepen relevant skills without the need to pursue a full specialist diploma. As this is a stackable course, participants may choose to complete the remaining modules, within the validity period of two years, to be awarded the full Specialist Diploma qualification.

This module provides participants with an understanding of the consumer behaviour. It uses behavioural insights frameworks to modify consumers’ behaviours and influence their decision-making process for better outcomes. 

Participants will be able introduced to how assessment and evaluation of the impact of internal and external factors that affect consumer behaviour, the framework of judgment and decision-making in behavioural insights and psychology theories. Participants will also learn how to apply relevant marketing strategies based on consumer behaviour knowledge. 

Click here for more information on the Entry Requirements.