Academy for Continuing Education (ACE)

Consumption of digital media content has increased exponentially over time. Today, the competition for consumers’ attention is more intense than ever before. 

Therefore, it is vital for digital marketers to update their knowledge and skill sets to match the fast-changing environment in which they operate. Digital marketers would also need to stay up-to-date with content trends to remain relevant; capturing the attention of digital audiences. 

This course aims to prepare learners to be job-ready, specifically for a digital marketing role. Upon completion, you can look forward to chart a career in small-medium-enterprises, multi-national corporations or media agencies. 

Among areas that will be covered in this course include search engine optimisation (SEO), search engine management (SEM), social media analytics, social media tactics as well as strategies, and digital marketing plans. 

Learning Objectives

By the end of the course, you will be able to:

• Apply various social media tactics and strategies at work
• Leverage appropriate social media tools and platforms to fulfil company’s goals
• Demonstrate a strong grasp of digital and social media analytics
• Conduct SEO and SEM effectively as a digital marketer
• Have a holistic understanding of the corporate branding

Who Should Attend?

Job seekers and mid-career individuals who are looking to chart a career in the digital marketing sector. 

Entry Requirement

Participants should have some working experience. It is also beneficial to have additional technical skills that are pertinent to the digital marketing sector. 

Participants need to be at a minimum 21 years of age. RP reserves the right to shortlist and admit applicants.

Certification

For courses with a formal assessment component, participants will be awarded with a certificate of completion for the SkillsFuture Career Transition Programme upon meeting the 75% course attendance requirement. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.