Academy for Continuing Education (ACE)

Do you want to learn how to market your products or services in a way that promotes environmental sustainability and responsibility?

Green Marketing refers to the practice of promoting products or services that are environmentally friendly or produced in an environmentally sustainable way. Through this fun and interactive course, you will learn how to develop effective Green Marketing strategies and solutions that resonate with environmentally conscious consumers. By adopting Green Marketing practices, you'll be able to enhance your brand reputation and contribute to a more sustainable future for our planet.

Learning Objectives

Through engaging activities, videos and brainstorming sessions, participants will discover the numerous benefits of Green Marketing and be equipped with various ideas and solutions for the various industries that they can apply immediately for positive results for their organisation.

By the end of the course, participants will be able to:

• Identify examples of Green Marketing
• Explain the benefits of Green Marketing
• Recognise the impacts of Greenwashing
• Evaluate the effects of different Green Marketing solutions
• Propose Green Marketing strategies for different types of industries

Who Should Attend?

Managers, executives and support staff in marketing functions or management roles.

Entry Requirement 

Participants should be proficient in English and possess basic Microsoft Excel as well as internet research skills. 

Certification

Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting the 75% course attendance requirement.

Trainer's Profile

Steven Ong has a diverse experience in Marketing, Sales, Business Development, Account Management, Customer Experience, and Service Leadership. He holds a degree from the National University of Singapore and has worked in the financial services industry, business consultancy, coworking space operations, venture investment, and adult education.

Before joining RP School of Hospitality, he was the founding Managing Director of a regional corporate training company specialising in Innovation and Entrepreneurship. Steven's experience in business consultancy and venture investment has given him a unique perspective on various industries and sectors. His expertise enables him to discuss the challenges and opportunities many businesses face in his corporate training.

Steven has also served as an Industry Mentor, providing guidance to numerous startups from incubators and accelerators. He has also spoken on entrepreneurship within the United Nations' Sustainable Development Goals to many organisations regionally.