Are you familiar with the go-to-market strategy? It is an action plan used to launch products and services into the market.
Introducing a new product or service is a major venture which requires significant investment. Despite the need to spend a large sum of money, time, and resources to develop new offerings, companies often fail to consider the market landscape, competition, and target audience. As a result, companies may find themselves committing costly mistakes such as introducing a service into a saturated market or developing a product that is neither needed nor wanted by the target audience.
This course will be conducted in two parts. The first which runs for three days will focus on training, where you will get to explore the go-to-market plan. Concepts covered include: 1) Market Sensing for Demand Generation; 2) Competitor Analysis and Landscape; 3) Competitive Brand and Product Positioning; and 4) Product Launch and Market Activation Plan.
In the second part of the course, you will get to participate in consultancy work for three half days. A consultant advisor will guide you in the planning of your business strategy and advise you on the steps needed to execute them.
Learning Objectives
By the end of the course, you will be able to:
- Complete and apply the go-to-market plan for your own business needs
- Better appreciate market sensing strategy for demand generation
- Demonstrate an understanding of blue ocean strategies
- Develop competitive brand and position products effectively for market success
Who should attend?
Business owners and entrepreneurs who wish to find out about marketing and the go-to-market strategy.
Certification
Participants will be awarded a Certificate of Completion upon meeting 75% of the course attendance requirement.
For courses with assessment component, participants will be awarded the Certificate of Completion upon passing the assessment. Otherwise, a Certificate of Attendance will be issued upon meeting 75% of the course attendance requirement.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).