Storytelling for Businesses in the Digital Era

Videos and storytelling are among the buzz words of today. How do you marry the two? Do you know how to leverage on the digital platforms and videos? What stories do you have? How to make your story compelling AND convincing? What’s the best way to tell your story?

This hands-on course is designed for anyone who wants to produce compelling digital content that will connect with the audiences. It will help you to translate story ideas into content, by combining video production techniques and digital content ideation, to effectively tell digital stories that will enhance audience engagement, interaction and branding.  It will offer hands-on opportunity for you to ideate, script and produce your own digital stories. In doing so, it aims to provide a solid foundation for those who wish to take their audience engagement to the next level through compelling digital content. 

Learning Objectives

By the end of the course, participants will be able to:

  • Explain the key elements of compelling digital content
  • Outline the different requirements of different digital platforms
  • Use script and story-board to unify content across different platforms
  • Translate script and story-board into different content suitable for different platforms
  • Produce an effective digital story

 

Who should attend?

Anyone who is taking their first steps into digital storytelling or wanting a refresher of the core elements, to present compelling stories.

 

Certification 

Participants will be awarded a certificate of completion upon meeting the 75% course attendance requirement.

For courses with assessment component, participants will be awarded the certification of completion upon passing the assessment. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).
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Last updated on 27 Dec 2023

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education