This module is designed to equip students with the necessary skills and knowledge to ideate, conceptualize and formulate a specific personal care product, such as sunscreen, moisturiser, body shampoo, or others by leveraging market research and consumer trend. Through project-based learning approach, students will revisit concepts from specialty chemicals and formulation science to develop innovative products and learn to overcome challenges encountered during product development. Students will apply practical skills and experience the iterative processes of prototyping and evaluation in the context of personal care product development and learn how to systematically refine and enhance personal care formulations, ensuring optimal product performance and consumer satisfaction.