This module will equip students with comprehensive knowledge and skills to understand strategies and techniques employed to maximise revenue in key industry sectors. Students will explore key concepts, tools, and methodologies essential for optimising revenue streams such as rooms, restaurants, bars, events and spas, ensuring sustainable growth and profitability for organisations. Through a combination of theoretical knowledge and practical insights, students will be empowered to navigate the complex landscape of revenue optimisation with confidence. The module will also dive deep into the tactical aspects of revenue generation, equipping students with the skills to implement strategies that drive tangible results.