This module aims to equip students with the knowledge to understand the research processes and apply the appropriate research methods in a communications-framed environment to develop better communication strategies for an organisation. The module introduces students to key concepts of media research and the fundamentals of conducting formal researches for the media industry. The module covers the basics in understanding and conducting communication research. This includes coverage on popular methods of research in communication, and the practice of analysing media content for both traditional and digital mass media such as print, broadcast, and social media.