A carefully-planned, creatively-designed and well-executed integrated marketing communications campaign has the power to generate excitement and enthusiasm about any product, service, movement or organisation. This module aims to help students learn the fundamentals of planning, executing and managing marketing activities for organisations. Students will learn how to conceptualise ideas for thematic events, write convincing proposals and identify suitable promotional strategies across platforms. Through hands-on opportunities and real-life scenarios, students will be exposed to the marketing communications process from planning to execution, across platforms. They will also learn to appreciate post-campaign analysis.