Students will gain a strong understanding of design fundamentals, enabling them to create impactful and meaningful design works that align with industry practices. Through a series of practical, real-life assignments, students will harness their creativity to convey ideas and concepts across both print and digital media. Emphasising the persuasive power of design, weekly exercises will help students develop and deepen their understanding of the processes involved in creating compelling designs. Through these exercises, students will also gain hands-on experience in using both traditional and digital tools and techniques, equipping them to develop innovative responses to design briefs.