Leveraging Technology to Connect and Engage
Digital transformation has been accelerated, in part, by the innovative use of technology, which remains a key driver of change.
Mr Marc Tipan, Assistant Programme Chair, Diploma in Integrated Events Management, SOH, RP, explains how vital such transformations are: "Innovations are not just important but they are an essential part of any industry. Innovations in tourism, in particular, keep people engaged, interested and wanting for more."
This is especially relevant for Professional Conference Organisers (PCOs) and Professional Exhibition Organisers (PEOs), who leverage technology such as wayfinding solutions that allow attendees to optimise their time at an event.
To enhance developments in this space, RP has collaborated with National Gallery Singapore, Drop Positioning Systems and Vouch to develop a wayfinding solution – an innovative chatbot, Wally the Wayfinder, which enables Gallery visitors to better navigate their surroundings through a more 'human' touch.