Through this module, students will be introduced to how the sales and marketing function can be a driving force in the pharmaceutical and medical technology market. Students will learn about the value chain of drugs and biologics, from development to commercialisation. Topics covered include pre- and post-launch processes, product life cycles, and marketing trends in the life sciences and healthcare industries. Students will also explore factors that influence sales and marketing strategies, as well as contentious issues such as regulations and the health claims of supplements and cosmeceuticals.
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