This module introduces the fundamentals of entrepreneurship and the value-creation process. Students learn how to generate, evaluate, and develop business ideas, and explore key aspects of marketing, sales, finance, and legal considerations when setting up a venture.
At the end of the module, students present their business ideas to peers and a panel of judges in a simulated trade-show environment. Through this hands-on experience, students learn to apply entrepreneurial thinking and skills in a practical context.
The module nurtures creativity, resilience, and an entrepreneurial mindset, forming a strong foundation for future business-related modules in RP.