Republic Polytechnic logo
  • Teachers
  • Parents
  • Alumni
  • Careers@RP
  • Home
  • About Us
    • Who We Are
      • Vision, Mission & Values
      • Corporate Profile
      • Historical Milestones
      • Quality & EHS Policy
      • Sustainability
    • The RP Experience
      • Becoming Greater Me
      • Why RP?
      • Designing Your Life
      • Designing Your Learning
      • Designing Your Impact
    • Our People
      • Board of Governors
      • Senior Management
      • Senate
    • Media
      • Media Releases
      • Campus News & Events
      • Publications
      • Mobile Apps
    • Our Campus
      • Campus Map
      • Getting to RP
      • Facilities
      • Library
      • MakerSpace
  • Admissions
    • Admission Guides
      • 'O' Level Students
      • 'N(A)' Level Students
      • 'A' Level Students
      • ITE Students
      • IP Students
      • Other Qualifications
      • Lifelong Learners
      • Applicants with Working Experience
      • Appeals
    • Course Intake Numbers
    • Enrolment
      • Enrolment Guide
      • For NS-Liable Applicants and NS Men
    • Financial Matters
      • Course Fees
      • Scholarships & Awards
      • Financial Assistance
  • Schools & Courses
    • Courses
      • Full-time Diplomas
      • Lifelong Learning
    • Academic Centres
      • Centre for Foundational Studies
    • Programmes
      • Poly Foundation Programme (PFP)
      • Minor Programmes
      • Diploma Plus
    • Schools
      • Applied Science
      • Business
      • Engineering
      • Hospitality
      • Infocomm
      • Sports and Health
      • Technology for Arts, Media and Design
  • Lifelong Learning
  • Student Life
    • Academic Matters
    • Student Code of Conduct
    • Student Support
      • Scholarships & Awards
      • Financial Assistance
      • Student Care
      • IT Enhanced Learning Experience
      • International Students
    • Beyond Classroom
      • Education and Career Guidance
      • Internships
      • Further Studies
      • Service-Learning
      • Co-Curricular Activities
      • Entrepreneurship
      • Cultural Festivals
    • Going International
      • Overseas Internships
      • Student Overseas Trips
      • Travel and Learn Programme
      • Other Overseas Initiatives
    • Library
  • Industry
    • Solutions for Industry
      • Consultancy and Collaborations
      • Technologies for Licensing
      • Workplace Learning (NACE@RP)
    • Corporate Programmes
    • Giving
    • Work With Our Students
      • Internships
      • Employing Our Students
    • Industry Schemes
  • Teachers
  • Parents
  • Alumni
  • Careers@RP
  •  
 

Modules

banner-SMC
  1. Home
  2. Schools & Courses
  3. Full-time Diplomas
  4. B239  Digital Marketing and eCommerce

B239  Digital Marketing and eCommerce

This module examines the impact of Digital Marketing and eCommerce in today’s consumer decision-making and purchasing process. Using the theories of marketing and brand building, students will learn to develop and manage digital marketing strategy and eCommerce platforms, and discover the role of online reputation and sentiments management as a critical component of an effective digital marketing strategy. This module will equip students with the strategic, creative and operational knowledge required to develop eCommerce platforms. It also covers the various digital media strategies that are essential in driving effective digital traffic and conversion to eCommerce platforms.

About Us

  • Who We Are
  • Our People
  • Media

Admissions

  • Admission Guides
  • Course Intake Numbers
  • Enrolment
  • Financial Matters

Schools & Courses

  • Courses
  • Programmes
  • Schools

Lifelong Learning

Student Life

  • Academic Matters
  • Student Support
  • Beyond Classroom
  • Going International
  • Library

Connect With Us

    Tiktok
  • Home
  • |
  • Contact
  • |
  • Whistleblowing
  • |
  • Disclaimer
  • |
  • Report Vulnerability
  • |
  • Privacy Statement
  • |
  • Terms of Service
  • |
  • Sitemap

9 Woodlands Avenue 9, Singapore 738964

Copyright © Republic Polytechnic. All Rights Reserved.

rp-footer