Positive psychology is a field that devotes to the scientific study of human strength and well being, focusing on the understanding of the motivation and behaviour in the pursuit of happiness. Through introduction of real world case studies, students will learn how these concepts can be and have been applied to help organisations and brands to influence consumer behaviour positively. Key topics include Happiness, Gratitude and Altruism, Close Relationships and Happiness, Culture and Happiness, and Resilience and Positive Traits.