Positive psychology is a field that devotes to the scientific
study of human strength and well being, focusing on the
understanding of the motivation and behaviour in the
pursuit of happiness. Through introduction of real world
case studies, students will learn how these concepts
can be and have been applied to help organisations and
brands to influence consumer behaviour positively. Key
topics include Happiness, Gratitude and Altruism, Close
Relationships and Happiness, Culture and Happiness,
and Resilience and Positive Traits.
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