This module presents an overview of the different eCommerce business models. It also equips students to navigate through the end-to-end processes that enable an eCommerce business to operate successfully.
Students will learn how to implement operational functions critical to the success of an online business and explain the interconnected relationships between various eCommerce platforms. In addition, they would learn how to implement key success metrics to evaluate business performance.
At the end of the module, students will be equipped with the ability to develop a holistic operations plan for an eCommerce business.
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