This module introduces students to the capabilities of Data Analytics and Generative AI (GenAI), equipping them with foundational skills to uncover insights, create impactful data visualisations, and support informed business decision-making. Students will explore how GenAI enhances data analysis, generates meaningful insights, and strengthens strategic decision-making across organisational contexts. Through practical, hands-on activities, they will develop competencies in data storytelling, dashboard creation, and visualisation design, learning to communicate complex data clearly and effectively. By the end of this module, students will be able to apply AI-driven analytics to address real-world business challenges, preparing them to thrive in a data-driven future.