This module covers the foundational concepts, elements, and practical applications of the model, emphasising its significance in shaping customer perceptions and experiences within service environments. Students will delve into topics such as ambient conditions, spatial layout, social elements, and the psychological impact of the physical surroundings. The module includes real-world case studies, practical design strategies, and assessments to provide students with a comprehensive understanding of how the Servicescape Model can be applied across various service industries. Upon completion, students will be well-equipped to analyse and contribute to the creation of effective servicescapes, making them valuable assets in the field of hospitality service management.