This module will equip students with the knowledge and skills to conduct advanced hospitality and tourism research to extract valuable business insights, enabling informed decision-making. The module emphasises the synthesis of actionable takeaways tailored for diverse stakeholders, ensuring that the analytical findings are translated into practical strategies for decision-makers. Students are equipped to devise analytic models specifically tailored to support a range of hospitality and tourism entities, facilitating the implementation of data-driven approaches to enhance operational efficiency and strategic decision-making within the industry.