This module provides students with a comprehensive
understanding of the organisational structure and
management of resort and cruise line industry operations.
Students will be equipped with a better distinction between
a “land-based resort” and a “floating resort”, and the
management of its daily operations. Topics covered include
introduction to resort and cruise line industry, types of resorts, organisational structure, management and
operations, development and sustainability, different
amenities / facilities offered by both industries, marketing
and promotional strategies, booking procedures, and
overview of different cruise lines’ port of calls.
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