This module provides students with a comprehensive understanding of the organisational structure and management of resort and cruise line industry operations. Students will be equipped with a better distinction between a “land-based resort” and a “floating resort”, and the management of its daily operations. Topics covered include introduction to resort and cruise line industry, types of resorts, organisational structure, management and operations, development and sustainability, different amenities / facilities offered by both industries, marketing and promotional strategies, booking procedures, and overview of different cruise lines’ port of calls.