The conference industry is one of the main pillars of business events alongside trade fairs and conventions. Technical and commercial conferences promote the exchange of information, business networking and professional education at a scale that is valued larger than the economies of certain first world countries. Organising a conference requires acute perception of economic activities, industry needs and trends, current affairs, and to a large part, destination management.
This is a specialisation module that harnesses a student’s ability to produce business and commercial content that promotes thought leadership, professional development, business opportunities and unique attendee experiences. Key content will include topic generation, programme management, speaker selection, publication of conference agenda and audience development.
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