This module helps students understand the basic principles and practices relating to the planning, executing and staging of leisure events held in attractions. Students will also get an insight into the entertainment offerings that attractions employ to entice visitors. In addition to event theming and conceptualisation, students will learn to appreciate the impact of time frames, pre-event preparations, onsite management and post-event requirements vis-a-vis the various scales and intended target audiences of leisure events relevant in the context of attractions.