This module helps students understand the basic principles
and practices relating to the planning, executing and staging
of leisure events held in attractions. Students will also get
an insight into the entertainment offerings that attractions
employ to entice visitors. In addition to event theming
and conceptualisation, students will learn to appreciate
the impact of time frames, pre-event preparations, onsite
management and post-event requirements vis-a-vis the
various scales and intended target audiences of leisure
events relevant in the context of attractions.
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