This module focuses on the communications and media management of incidents and crises for both traditional and digital platforms. It aims to equip students with the knowledge on the principles of crisis communication and the fundamentals of how companies and organisations manage information, their stakeholders and media before, during and after an incident or crisis. Students will also develop skills to recognise an impending crisis, especially on digital platforms, and learn how to diagnose the nature of the crisis, identify stakeholders’ concerns and impact, and communicate with them when the incident or crisis unfolds. The module will also cover strategies and techniques on media monitoring, media tools for crisis communication, reputation management, organising media interviews, training of a media spokesperson, online community engagement and social media analytics.