Advertising is seen as part of the marketing mix,
commonly considered by most brands and organisations.
This module is designed to give students an
understanding of the planning and execution of creative
This module will help students acquire the necessary
skills to develop effective advertising campaigns that
include planning, conceptualisation, idea and content
creation and execution of campaigns. Students will learn
and understand basic advertising concepts through
exploration of case studies from various campaigns. They
will also have hands-on experience in creating advertising
campaign for an actual brand or organisation and pitching
to the client. This will give them a taste of the entire
campaign planning process from conceptualisation and
creation to the end product.
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