The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local economy and society. This module provides students with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sports.
Covering both conceptual framework with a practical, systematic guide to planning, organising, managing and evaluating events, the module explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. The module will cover international case studies, offering real-world insight into both larger and smaller events, as points of reference for aspiring sport event managers.
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