This module equips students with a conscious
understanding of the manner in which creativity is
generated, developed and applied. While it aims to
empower students to ‘think out of the box’, it focuses
more on guiding them to understand what this creative
zone they call ‘the box’ is, as well as understanding the
processes in which creative thinking is carried out. As a
result, students develop their creative personalities and
the associated behaviour. The module is centred on the
key concept that creativity is the process in which the
mundane or pedestrian is transformed into the unique.
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