In this module, students explore and experiment with storytelling across different media platforms to create a unified experience for target audiences. It arms students with the essential concepts and skills required to evaluate and integrate both traditional and non-traditional media. Students will be able to weave engaging narratives across multiple platforms, thereby creating a transmedia storytelling experience. Throughout the module, students plan and produce storytelling content across different mediums, particularly for new and emerging digital platforms. Students also learn to apply narrative storylines across various platforms such as websites, localised games, social media channels, and immersive media.