This module introduces students to the platforms and technologies used to engage the current generation of Internet, mobile and social media audiences. Students will understand how characteristics of each platform such as screen size, interactivity and connectivity, can influence the content. Techniques for evaluating and improving audience engagement will be covered. Students should have a pre-requisite of basic web design, programming and HTML. Topics covered include tracking and analysing website users, viral videos and internet memes, basics of branding and A / B testing (also called split testing), differences between traditional and emerging media, differences between websites, mobile and social media, setting up an internet video channel, setting up live streaming broadcasts, using HTML5 to create web applications, re-purposing content for multiple screens, creating native apps for iOS and Android, and basic analytics for evaluating user experience.