In this module, students explore and experiment with storytelling across various media platforms, aiming to craft cohesive and compelling narratives for specific target audiences. Students will learn fundamental concepts and skills to assess and incorporate both conventional and unconventional media, enabling them to create captivating narratives that span multiple platforms for a comprehensive transmedia storytelling experience.
Students will plan and create content across diverse mediums, with a particular emphasis on applications for emerging digital platforms. They will also acquire the knowledge and expertise to apply narrative storylines across a range of platforms, including websites, location-based games, social media channels, and immersive media. Additionally, basic concepts, principles, approaches, and applications of advertising and brand storytelling will be covered, providing students with a well-rounded understanding of storytelling’s role in promoting and building brand identity.