Students will be introduced to the ‘user experience’
design discipline, the design thinking methodology and
user behaviour models. Real-world industry contexts
are provided via user experience case studies which
are analysed. Students will be challenged to incorporate
design-thinking methods and tools such as the use of
storytelling and persona in their design process. The
module will see students involved in a series of design
projects that test their design competencies and their
ability to apply user behaviour models to their works.
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