This module looks at the ways design affects how we think, feel and respond to the world. Through exploration, analysis, discussion and practice, students will understand how design works to shape one’s perceptions and how it can be used to effectively entertain, persuade and affect human behaviour. Students will also look at how human nature plays a role in design and will develop a personal approach for creating design work that is meaningful and effective. Through the module, students will become aware of the elements of design and how they can be used to communicate effectively, and in turn become more confident in using these various elements to express their own artistic points of view with imagination and creativity.