This module prepares students for professional practice in graphic design through both theoretical and practical approaches. Through exploration, analysis, discussion, and practice, students learn to apply design principles to develop creative solutions that meet audience and client objectives. This module covers the fundamental elements and principles of design, exploring how these can be applied to express creative intent and strengthen visual communication. Students learn to evaluate and critique design effectiveness, articulate creative intent, and refine their work through feedback and reflection.
By the end of the module, students produce portfolio-ready design work that demonstrates creativity, technical skill, and professional presentation.