This module looks at the ways design affects how we
think, feel and respond to the world. Through exploration,
analysis, discussion and practice, students will understand
how design works to shape one’s perceptions and how it
can be used to effectively entertain, persuade and affect
human behaviour. Students will also look at how human
nature plays a role in design and will develop a personal
approach for creating design work that is meaningful
and effective. Through the module, students will become
aware of the elements of design and how they can be used to communicate effectively, and in turn become more
confident in using these various elements to express their
own artistic points of view with imagination and creativity.
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