Advanced Graphic Design builds knowledge of design fundamentals to strengthen students’ ability to produce meaningful and powerful design works while adhering to industry practices. Through a series of real-life, practical assignments, students use their creativity to communicate ideas and concepts in both print and digital media. The module places a strong focus on using design to persuade audiences. Weekly exercises help students develop a strong understanding of the processes involved in creating compelling designs. Students gain experience in the utilisation of both traditional and digital tools and techniques to develop creative responses to design briefs.