This module builds knowledge of design fundamentals
to strengthen students’ ability to produce meaningful
and powerful design works while adhering to industry
practices. Through a series of real-life, practical
assignments, students use their creativity to communicate
ideas and concepts in both print and digital media.
The module places a strong focus on using design to
persuade audiences. Weekly exercises help students
develop a strong understanding of the processes involved
in creating compelling designs. Students gain experience
in the utilisation of both traditional and digital tools and
techniques to develop creative responses to design briefs.
By the end of the module, students will have the expertise
to practice design at a professional level and be sensitive
to producing to the needs of a client and the intended
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