This module introduces students to the application of design thinking and human-centred design methods, with the aim of improving customer experience and interactions between service providers and customers. The module teaches students the principles, tools and processes for service design.
Students will learn to use tools like journey maps, stakeholder maps and service blueprints to create innovative solutions that consider the whole service system.
Through the analysis of real-world case studies, students will gain insight into how companies interact with their customers across different service touchpoints. Students will be able to reflect critically on what principles and tools to apply in different scenarios, and to appreciate the importance of providing holistic service to the user.
9 Woodlands Avenue 9, Singapore 738964
Copyright © Republic Polytechnic. All Rights reserved.