Digital technologies heavily influence the operations of the
media industry. Media professionals should have a solid
understanding of how these digital tools are consumed and
can be used in communications work. Through hands-on
activities, students will learn technical skills and approaches
for working with raw information related to digital technology
across a range of topic areas. The module is cognisant of
the fact that students taking this module would have already
been exposed to many of these tools. However, it aims to
develop a deeper understanding of the thinking process that
prefaces the products that students create.
The topics covered in this module include websites and
social networking platforms, the user interface in designing
websites and mobile sites, online advertising and viral
marketing campaigns, and web and social media analytics.
9 Woodlands Avenue 9, Singapore 738964
Copyright © Republic Polytechnic. All Rights reserved.