This module focuses on the communications and media
management of incidents and crises for both traditional
and digital platforms. It aims to equip students with the
knowledge on the principles of crisis communication and the
fundamentals of how companies and organisations manage
information, their stakeholders and media before, during and
after an incident or crisis. Students will also develop skills to
recognise an impending crisis, especially on digital platforms,
and learn how to diagnose the nature of the crisis, identify
stakeholders’ concerns and impact, and communicate with
them when the incident or crisis unfolds.
The module will also cover strategies and techniques on
media monitoring, media tools for crisis communication,
reputation management, organising media interviews,
training of a media spokesperson, online community
engagement and social media analytics.
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