A team of final-year Diploma in Sports and Leisure Management students got to flex their marketing and event operations management chops in July 2017 when they worked together with the Yellow Ribbon Project (YRP) to conceptualise, set up and run a booth at RP’s IGNITE! Music Festival. They also got to apply and see in action the various concepts and strategies they learned during their “Leisure Planning and Programming” module to plan and organise activities to:
Their efforts saw over 2,000 visitors to their booth as well as nearly 30 corporate sponsors for YRP.