Analytics for Decision-Making
This module aims to equip students with the knowledge and skills to discern how different analytics techniques can be used to generate useful information for decision-making. The module introduces various analytical techniques like visualisation, statistics, data mining, text mining, and forecasting. Case studies will be used extensively and students will also be exposed to relevant software that can be used for selected analytical techniques.
Customer Relationship Management
Customers are at the centre of any business. To achieve business excellence, companies need to understand, manage and build long lasting relationships with their customers. This module aims to build a strong understanding among students on concepts related to long-term customer relationships management (CRM). Students will be taught how to strategise and organise to manage customer relationships. They will also learn the analytical aspects of CRM which includes data management, data analyses and mining, and segmentation. Finally, students will acquire knowledge in the operational aspects of customer relationship management and examine the implementation of CRM systems.
Innovation Management and Digital Transformation
Business product and service innovations are essential for competitive advantage in the digital world where product and service life cycles are becoming shorter. This course aims to help students gain an understanding of product and service innovation management in the context of business and social services. The topics include different forms of innovation, role of new product/service management, new product development process, managing intellectual property, organisation knowledge, strategic alliances, research and development, technology transfers, role of innovation in digital transformation, knowledge management, and contemporary developments.