This is a specialised programme designed to enhance participants’ capabilities in market research.
The course equips learners with the skills of qualitative market research through a hands-on experience covering the various phases of the qualitative research process, including discussion guide design, focus group discussion dynamics and analysis.
The course also equips learners with quantitative market research techniques, including sampling and data collection methods, questionnaire design, data preparation and analysis.
Learners can apply the skills in market research to gain consumer insights and use analytics to make improved business decisions.
The modules within the course are:
- Qualitative Research
- Application of Qualitative Research
- Quantitative Research
- Application of Quantitative Research
- Business Analytics
- Market Research Project Proposal
Click here to view Course Structure
By the end of the workshop, participants will be able to:
demonstrate understanding of qualitative and quantitative research methods
know key features and applications of qualitative and quantitative research methods
understand the basic principles and applications of business analytics
learn the core concepts of research proposal writing
Who should attend?
Marketing research executives, consumer insight executives, marketing executives, brand executives, e-commerce executives, retail executives
Participants will be awarded the Certificate of Completion issued by Republic Polytechnic upon meeting 80% of the attendance and passing all assessments.
|Full Course Fee (Others)
Workfare Training Support (WTS) Scheme
|Singapore Citizens aged 40 & above
||SME-employed Singapore Citizens OR Singapore PR
||Singapore Citizens aged 39 & below OR Singapore PR
•Payment may be made using SkillsFuture Credit.
•All fees quoted are inclusive of GST.
•WTS: Workfare Training Support scheme for SCs 35 years and above with average gross income not exceeding $2,000.
Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants.
All information is accurate at the time of publishing.