Academy for Continuing Education (ACE)

This one-day course aims to equip participants with the skills and knowledge to grow their personal brand as self-employed persons. In this course, participants will learn how to carve out their personal brand and identify their value proposition for the service(s) they provide. They will analyse the strengths and weaknesses of commonly used social media channels and develop strategies to better reach potential clients/target audiences in the digital space. With an emphasis on activity-based learning, participants will also be taught how to refocus social media networking to increase their work and business opportunities.

Learning Objectives

By the end of the course, participants will be able to:

1. Explain the three factors to consider when carving out a personal brand – Purpose, Presence, Proposition .
2. Examine distinctive features of online resumes for marketing a personal brand to secure gig opportunities.
3. Employ social media as a networking platform to increase personal brand visibility to expand gig opportunities.
4. Establish a suitable strategy to market a personal brand using social media.

Who should attend?

This course is highly recommended for freelancers and self-employed consultants. In particular, independent talents from various industries including the arts, design, media, communications, marketing and public relations will benefit from the course.

Entry Requirement

This course is suitable for participants with minimal or no prior knowledge.

Certification

Participants will be awarded the Certificate of Attendance by Republic Polytechnic.