Listen to what others are saying about your brand! With Text Mining, you can understand the conversations that matter the most, and draw valuable insights to improve your strategy and operations.
In this two-day introductory course, you will learn the fundamentals of Text Mining – the technology and know-how to make sense of unstructured text content – and how you can analyse customers’ feedback and use them to improve your product and services. As part of the course, you will also learn how to use an open-source data mining tool to process and analyze your text data.
Laptops will be provided for the duration of the course.
Who should attend?
This course is relevant for business managers, business executives and analysts who may desire to analyse textual information in documents, database or social media using open-source analytics platform solutions.
Learning Objectives
Upon completion of this course, you will learn the following:
- Terms in text analytics
- Basic Text Processing Pipeline
- Analytics Tools available in the market
- Use-cases of text analytics
- Text Pre-Processing using tokenization, stemming, stopwords, word cloud, etc
- Text Clustering for grouping similar texts
- Text Classification for categorizing text into groups
- Use open-source Data Mining tool for hands-on exercises
Entry Requirement
Basic IT proficiency and a keen interest in data and sentiment analysis
Certification
Participants will be awarded a certificate of completion upon meeting the 75% course attendance requirement.
For courses with assessment component, participants will be awarded the certification of completion upon passing the assessment. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).