Diploma in Consumer Behaviour & Research (R48)

School of Management and Communication, Diploma in Consumer Behaviour & Research (R48)

What You Will Learn

Be a business change-maker

The Diploma in Consumer Behaviour & Research (DCBR) is a unique programme which combines business and psychology. Built on a foundation of business and research strategies, the programme will help you understand the various catalysts that drive consumer purchases.

Discover how to turn valuable consumer insights, innovative digital marketing ideas, powerful data analytics, and visualisation techniques into actionable business strategies. You will learn to develop smart omni-channel marketing schemes to influence your consumers and build stronger brands. Besides training in our unique Consumer Insights Lab with its advanced facilities, you will also enjoy industrial opportunities both at home and overseas.

With the skills you acquire, you can look forward to a fruitful career as a consumer insights professional in local, regional or international markets.

The course structure consists of general, discipline, and specialisation modules. There is also an industry orientation component.  

GCE O-level

Aggregate Type Range of Net ELR2B2 for 2022 JAE Minimum Entry Requirements/Grade
ELR2B2-B 13 to 18


a) English Language /1 - 6
b) Mathematics (Elementary/Additional) /1 - 6
c) Any three other subjects /1 - 6

To be eligible for admission, you must also have sat for one subject listed in the 2nd group of relevant subjects for the ELR2B2-B Aggregate Type listed in the JAE Information Booklet


Courses with remaining vacancies after JAE posting are indicated with an asterisk (*). In order to appeal to these courses with vacancies, students need only meet the course’s MERs. Do note that meeting the minimum entry requirements does not guarantee placement, as appeals posting is in order of merit, and subjected to available vacancies in the course.

Nitec/Higher Nitec

Minimum net GPA Relevant Qualifications
Nitec ≥ 3.5
  • NT18 Business Administration
  • NT44 Digital Media Design/ Digital Media Design (Interactive Media)
  • NT46 Product Design
  • NT52 Digital Animation
  • NT54 Digital Media Design (Digital Video Effects)
  • NT56 Digital Audio & Video Production
  • NT66 Space Design (Interior & Exhibition) / Interior & Exhibition Desgn
  • NT69 Community Care & Social Services
  • NT70 Interactive Media Design
  • NT71 Visual Communication
  • NT72 Visual Effects
  • NT80 Social Media & Web Development
  • NT84 Business Services
  • NT85 Finance Services
  • NT86 Retail Services
  • NT87 Travel & Tourism Services
Higher Nitec ≥ 2.0
  • BS23 Retail & Online Business
  • BS24 Financial Services
  • BS81 Early Childhood Education
  • BS82 Banking Services
  • BS83 Hospitality Operations
  • BS84 Business Studies (Event Management)
  • BS85 Business Studies (Accounting)/Accounting
  • BS86 Business Studies (Administration/ Secretarial)
  • BS87 Business Studies (Logistics)/Integrated Logistics Management/Logistics for International Trade/International Logistics
  • BS88 Business Studies (E-Commerce)/Business-Information Technology
  • BS89 Business Studies (Sport Management)/Sport Management
  • BS90 Business Studies (Service Management)/Service Management
  • BS91 Beauty & SPA Management / Beauty & Wellness Management
  • BS92 Visual Merchandising
  • BS93 Community Sport & Recreation Management
  • BS94 Retail Merchandising
  • BS95 Passenger Services
  • BS98 Event Management
  • BS99 Human Resource & Administration
  • IT63 Games Design & Development
  • IT64 Business Information Systems
  • IT65 Leisure & Travel Operations
  • IT76 e-Business Programming
  • IT77 Facility Management
  • IT78 Shipping & Operations Services / Maritime Business

GCE A-Level

Minimum Entry Requirements
  • Obtain an A-S grade for General Paper (English Medium),
  • Obtain an A-E grade for 2 other H2 subjects, AND
  • Must have taken GCE 'A' Level examinations whilst studying in a Junior College / Millennia Institute in Singapore
  • Please click here to view a list of module exemptions


For more details on admission using Singapore Cambridge GCE A-levels qualifications, please refer to our webpage at www.rp.edu.sg.


Admission to RP is based on academic merit and subjected to available vacancies of our diploma programmes. Meeting the minimum entry requirements does not guarantee that applicants will be offered a placement in the diploma programme. These requirements are set in place to ensure fairness to all applicants.

Career Opportunities

As a DCBR graduate, you can enter the exciting fields of marketing, advertising, branding, and other consumer-centric functions and take on roles such as:

  • Advertising and Promotions Executive

  • Assistant Research Analyst

  • Brand Executive

  • Consumer Insights Researcher

  • Digital Marketing Executive

  • Marketing Executive

  • Market Research Executive

Further Studies

Discover exciting opportunities for further studies!

DCBR graduates can choose to pursue business and social sciences programmes at local or overseas universities and may be eligible for exemptions at a number of institutions.


  • Bachelor of Business Management / Administration
  • Bachelor of Commerce / Business (International Business)
  • Bachelor of Commerce / Business (Management)
  • Bachelor of Commerce / Business (Marketing)
  • Bachelor of Economics
  • Bachelor of Innovation and Entrepreneurship

Social Sciences

  • Bachelor of Arts

Last updated on 27 Dec 2022

Important Dates

Joint Admissions Exercise

Application for Intake AY2023:
12 to 17 January 2023

Polytechnic Foundation Programme Admissions Exercise (PFPAE)

Application for Intake AY2023:
12 to 17 January 2023

Direct Admissions Exercise

Application for Intake AY2023:

  • O-levels & IP: 12 to 17 January 2023 and 21 to 28 February 2023
  • ITE: 20 March to 6 April 2023
  • IB & Working Adults: 12 to 17 January 2023 

Early Admissions Exercise

Application for Intake AY2024 will open in June 2023.