Digital technologies heavily influence the operations of the media industry. Media professionals must have a critical understanding of how these digital tools are consumed and used in communication work. Through hands-on activities, you will learn technical skills and approaches to work with raw information related to digital technology across a range of topics. You will also develop a deeper understanding of the thinking process that prefaces product creation.
Topic areas such as websites and social networking platforms, user interface for website and mobile sites designing, online advertising, viral marketing campaigns, along with web and social media analytics will also be discussed.
Digital Media Communication is a module selected from the Diploma in Business Practice (Digital Marketing and Branding). It enables participants to acquire new skills or deepen relevant skills without the need to pursue a full diploma. As this is a stackable course, participants may choose to complete the remaining modules within the validity period, of five years, to be awarded the full Diploma qualification.
Click here for more information on the entry requirements.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).