Be a marketing analyst and strategist.
The Diploma in Consumer Behaviour & Research (DCBR) is a business programme with a focus on marketing, consumer insights and psychology.
The programme equips you with in-demand and high-transferable skills in consumer insights, digital and e-commerce marketing, data visualisation, and psychology.
You would gain opportunities to work on industry projects with companies and attain industry-recognised certificates.
With the skills acquired, you can look forward to a rewarding career in business, marketing or consumer insights, with opportunities spanning a range of industry sectors in local or international markets.
As a DCBR graduate, you can enter the exciting fields of marketing, advertising, branding, and other consumer-centric functions and take on roles such as:
Advertising and Promotions Executive
Business Development Executive
Consumer Insights Executive
Digital Marketing Executive
Social Media Executive
Discover exciting opportunities for further studies!
DCBR graduates can choose to pursue business and social sciences programmes at local or overseas universities and may be eligible for exemptions at a number of institutions.
- Bachelor of Business Management / Administration
- Bachelor of Commerce / Business (International Business)
- Bachelor of Commerce / Business (Management)
- Bachelor of Commerce / Business (Marketing)
- Bachelor of Economics
- Bachelor of Innovation and Entrepreneurship