Be a Business Change-maker
The Diploma in Consumer Behaviour & Research (DCBR) is a unique programme which combines business and psychology. Built on a foundation of business and research strategies, the programme will help you understand the various catalysts that drive consumer purchases.
Discover how to turn valuable consumer insights, innovative digital marketing ideas, powerful data analytics, and visualisation techniques into actionable business strategies. You will learn to develop smart omni-channel marketing schemes to influence your consumers and build stronger brands. Besides training in our unique Consumer Insights Lab with its advanced facilities, you will also enjoy industrial opportunities both at home and overseas.
With the skills you acquire, you can look forward to a fruitful career as a consumer insight professional in local, regional or international markets.
As a DCBR graduate, you can enter the exciting fields of marketing, advertising, branding, and other consumer-centric functions and take on roles such as:
Advertising and Promotions Executive
Assistant Research Analyst
Consumer Insights Researcher
Digital Marketing Executive
Market Research Executive
Discover exciting opportunities for further studies!
DCBR graduates can choose to pursue business and social sciences programmes at local or overseas universities and may be eligible for exemptions at a number of institutions.
- Bachelor of Business Management / Administration
- Bachelor of Commerce / Business (International Business)
- Bachelor of Commerce / Business (Management)
- Bachelor of Commerce / Business (Marketing)
- Bachelor of Economics
- Bachelor of Innovation and Entrepreneurship