DMC emerges second at SG50 competition

10 Feb 2015



  • DMC emerges second at SG50 competition

    DMC emerges second at SG50 competition

  • DMC emerges second at SG50 competition

    DMC emerges second at SG50 competition

  • DMC emerges second at SG50 competition

    DMC emerges second at SG50 competition

Diploma in Mass Communication’s (DMC) Team Mediamouth clinched second place in the Polytechnic Category B of the recently-concluded ‘Local Champions, Global Leaders’ competition.  
 
Jointly organised by SPRING Singapore, the Singapore Economic Development Board and International Enterprise Singapore, the SG50 competition celebrated local and foreign companies that have contributed significantly and meaningfully to Singapore’s economy and workforce since the country’s founding.  
 
Teams were each assigned one such company and tasked to articulate, in a medium of their choice, their chosen organisation’s entrepreneurial spirit and values as well as its socio-economic contributions to the republic.  
 
Second-year DMC students Brandon Mark Anand, Dzulfikhar, Ili Nadhirah, Sabrina Yacoob, and Sara Koh were paired with local café chain Toast Box.  
 
Not content with just reiterating Toast Box’s corporate story, the students created an interactive booth that took visitors on a journey from its humble beginnings as a single-unit food stall at Wisma Atria to its expansion to over 110 local and overseas branches within the past decade. 

The team also produced three videos. The first was a behind-the-scenes look at how Toast Box meticulously prepares their dishes for customers.



In their second video, Team Mediamouth took to the streets to interview their peers on what they thought about the food at Toast Box and if they felt the café helped to preserve Singapore’s unique food culture.



They even conducted a special taste test, getting Singaporeans spanning three generations to sample and comment on how Toast Box’s dishes reflect local food culture.



The competition attracted 76 submissions across all six local universities and five polytechnics. Team Mediamouth was one of only 17 teams who placed at the contest, winning a $5,000 prize and trophies.