SMC puts up strong showing at 2017 Project Rookie, wins top prize

01 Jul 2017



  • SMC puts up strong showing at 2017 Project Rookie, wins top prize

    SMC puts up strong showing at 2017 Project Rookie, wins top prize

  • School of Management and Communication, SMC puts up strong showing at 2017 Project Rookie, wins top prize

    SMC puts up strong showing at 2017 Project Rookie, wins top prize

Two student teams from RP School of Management and Communication (SMC) were shortlisted to present their business plans at this year’s Project Rookie case competition on 1 July 2017.

Team DHRMP consisted of students from the Diploma in Human Resource Management with Psychology, and the other – Team DMC – of Diploma in Mass Communication (DMC) students.

Project Rookie is an annual community service project organised by the Singapore Management University Business Society since 2014, aimed at imparting basic business management skills to local polytechnic students.

Participants attend weekly workshops conducted by successful business professionals and entrepreneurs, before culminating in a business plan competition where they put into use and showcase the skills that they learnt.

Last year, SMC placed second in the competition, out of a total of 20 student teams.

This year, a total of 17 teams from all five local polytechnics participated. Only five teams, including both SMC teams, made it through to the finals.

This year’s theme was “Improving the Lives of Singaporeans”. Participants were challenged to develop a new business model to either tackle rising obesity rates, sleep deprivation or improve neglected relationships.

The judges awarded Team DMC the top prize for their “Famhub” mobile phone app. The app attempts to improve and enrich the relationships between family members by allowing subscribers to:

  • message one another;
  • coordinate their calendars to organise more family gatherings and events; and
  • make purchases, such as groceries and medication, on another family member’s behalf, among other functions

The judges complimented Team DMC on their well-thought-out presentation and delivery skills. They were also impressed by the maturity and professionalism shown by the six second-year DMC students: Jasmine Lim Li Hua, Kathleene Diane, Fernando Chan, Clarabelle Tan Hui Yi, Ruth Elango, and Lisa Ng Sui Ling.