DCBR student part of winning debate team at global branding competition

01 Jun 2017



  • School of Management and Communication, DCBR student part of winning debate team at global branding competition 2017

    DCBR student part of winning debate team at global branding competition 2017

A Republic Polytechnic student was part of the winning debate team at the Global Brand Planning Competition 2017.

Charmaine Bong, from the Diploma in Consumer Behaviour and Research (DCBR), was one of the top few students selected to participate in the debate portion of the competition. Her team argued successfully in favour of extensive marketing for essential products such as PRODUCT and PRODUCT.

She was also the leader of one of the two student teams from RP that were invited by the competition organiser, the Global Chinese Marketing Federation, to participate in the region-wide brand marketing competition.

Her team, Team Insights, was mentored by senior lecturer Mr Eugene Lee, and comprised of two fellow DCBR students as well as two other students from the Diploma in Social Enterprise and Management (DSEM):

  • Choo Simin (DCBR)
  • Eunice Tan Kai Bin (DCBR)
  • Christine Grace Luna Librojo (DSEM)
  • Deenisha Lin Chien A/P M Ravichandar (DSEM)

The other team, Team Rockstar, was similarly made up of students from two diploma courses – the Diploma in Human Resource Management with Psychology (DHRMP) and the Diploma in Mass Communication (DMC):

  • Wang Shuowen (DHRMP)
  • Shanthi Mohan (DHRMP)
  • Janolan Ho Mei Xun (DMC)
  • Kevin Brendan Raj Kumar (DMC)
  • Nidhi Sunil (DMC)

Senior lecturer Mr Alex Tan was assigned as their staff mentor.

Despite both teams having only less than two months to prepare their business proposals and presentations to improve a brand’s image, one team – Team WHO – still managed to clinch the Silver Category Award.