Team DCBR with school director, mentors, and judges from Ogilvy and Changi Airport Group
Our team of Diploma in Consumer Behaviour & Research (DCBR) students emerged as champion in the Pitch It! 2019 competition, defeating 62 other participating teams from Institutes of Higher Learning across Singapore, including the universities.
This is an annual tertiary-wide marketing competition organised by the Communication and New Media Society from National University of Singapore in collaboration with Ogilvy and Changi Airport Group.
Despite competing against a majority of university students, our DCBR students stood out in their presentation during the finals. Our students shared their ideas on how to increase the acquisition and engagement of the Changi Rewards Programme by adopting an insights driven marketing plan and great storytelling technique.
The DCBR students walked away with the grand prize of $2,500 Changi Airport Gift Card.
Nurin Asyura Bte Rosle
Firdaus Abdul Mutalib
Chua Kay Yin Germaine