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Diploma in Consumer Insights & Psychology (R48)

School of Business, Diploma in Consumer Insights & Psychology (R48)

What You Will Learn

Elevate data-driven marketing. Unlock consumer insights and drive results.

Fascinated by consumer behaviour and its impact on successful marketing? The Diploma in Consumer Insights & Psychology (DCIP) equips you with skills in data analysis, visualisation techniques, consumer psychology and research methodologies. Understand what drives tangible business results. DCIP is your gateway to a rewarding career in marketing and consumer insights, setting you apart as a strategic thinker and sought-after professional.

  • Enrich your learning with overseas and local internships, and service-learning trips, broadening your industry knowledge and global outlook
  • Master business skills in marketing, market research, and consumer psychology, while gaining hands-on experience with industry tools like Google Analytics, Tableau, and SPSS
  • Gain practical experience with international brands and companies such as Unilever, Changi Airport Group, Mediacorp, NielsenIQ, Mr Bean, and KOI Thé, boosting your industry readiness and professional network
RP provided a nurturing learning environment that strengthened my independence, leadership, and critical thinking. Through the Diploma in Consumer Insights & Psychology, I developed strong analytical and problem-solving skills and applied them in competitions and during my internship at UOB. These experiences shaped me into a resilient, purpose-driven individual ready to make a #GreaterImpact in both my community and future career.
GOH JUN HUI
2025 Graduate

General Modules

Discipline Modules

Elective Modules

Customise your learning pathways by selecting ONE of the following options:

Option A: Select Elective modules totalling 12 Modular Credits (MCs) from the List of Electives below and/or from the list of modules in applicable Minor Programmes

Option B: Select a Minor Programme

Option C: Select a CET-based Certificate programme and/or Elective module(s) from the List of Electives below or from the list of modules in applicable Minor programmes (only for eligible students)

List of Electives:

Learn how you can customise your learning pathways here

Industry Orientation Programme Modules

One-Semester Industry Immersion Programme

And select one module from the list below:

GCE O-level

Aggregate TypeRange of Net ELR2B2 for 2025 JAEMinimum Entry Requirements/Grade
ELR2B2-B 14 to 18
  • English Language: C6
  • Mathematics (Elementary/Additional): C6
  • Any one of the 2nd group of Relevant Subjects for the ELR2B2-B Aggregate Type: C6

Click here to view the aggregate computation for ELR2B2-B Aggregate Type.


Nitec/Higher Nitec

Minimum net GPA Relevant Qualifications
Nitec ≥ 3.5
  • NT18 Business Administration
  • NT44 Digital Media Design/ Digital Media Design (Interactive Media)
  • NT46 Product Design
  • NT52 Digital Animation
  • NT54 Digital Media Design (Digital Video Effects)
  • NT56 Digital Audio & Video Production
  • NT66 Space Design (Interior & Exhibition) / Interior & Exhibition Desgn
  • NT69 Community Care & Social Services
  • NT70 Interactive Media Design
  • NT71 Visual Communication
  • NT72 Visual Effects
  • NT80 Social Media & Web Development
  • NT84 Business Services
  • NT85 Finance Services
  • NT86 Retail Services
  • NT87 Travel & Tourism Services
Higher Nitec ≥ 2.0
  • BS00 Event Management
  • BS23 Retail & Online Business
  • BS24 Financial Services
  • BS25 Business Administration
  • BS27 Tourism
  • BS30 Higher Nitec in Customer Experience
  • BS81 Early Childhood Education
  • BS82 Banking Services
  • BS83 Hospitality Operations
  • BS84 Business Studies (Event Management)
  • BS85 Business Studies (Accounting)/Accounting
  • BS86 Business Studies (Administration/ Secretarial)
  • BS87 Business Studies (Logistics)/Integrated Logistics Management/Logistics for International Trade/International Logistics
  • BS88 Business Studies (E-Commerce)/Business-Information Technology
  • BS89 Business Studies (Sport Management)/Sport Management
  • BS90 Business Studies (Service Management)/Service Management
  • BS91 Beauty & SPA Management / Beauty & Wellness Management
  • BS92 Visual Merchandising
  • BS93 Community Sport & Recreation Management
  • BS94 Retail Merchandising
  • BS98 Event Management
  • BS99 Human Resource & Administration
  • IT64 Business Information Systems
  • IT65 Leisure & Travel Operations
  • IT76 e-Business Programming
  • IT77 Facility Management
  • IT78 Shipping & Operations Services / Maritime Business
  • IT96 Immersive Applications & Game
  • IT97 AI Applications

GCE A-Level

Minimum Entry Requirements

For more details on admission using Singapore Cambridge GCE A-levels qualifications, please refer to this webpage.

Note:

Admission to RP is based on academic merit and subjected to available vacancies of our diploma programmes. Meeting the minimum entry requirements does not guarantee that applicants will be offered a placement in the diploma programme. These requirements are set in place to ensure fairness to all applicants.

Career Opportunities

As a DCIP graduate, you can enter the exciting fields of marketing, advertising, branding, and other consumer-centric functions and take on roles such as:

  • Advertising and Promotions Executive
  • Brand Executive
  • Business Development Executive 
  • Consumer Insights Executive 
  • Digital Marketing Executive
  • Marketing Executive
  • Social Media Executive

Further Studies

Upon completing your studies at RP, you will be prepared to embark on meaningful careers immediately after graduation. Enhance your employability by taking part-time courses or SkillsFuture Work-Study Programmes.

Moreover, every RP diploma is recognised and has a pathway leading to a relevant degree at top local and overseas universities. You may complete your degrees in just over two or three years in a four-year programme.

Skills Deepening 

After graduating from RP, you can choose to deepen your skills and knowledge in a chosen field before embarking on your career. You could either sign up for part-time courses or pursue work-study programmes. Visit our Lifelong Learning page to find out more. 

Undergraduate Studies 

Graduates of DCIP can choose to pursue business and social sciences programmes at local or overseas universities. 

Business

  • Bachelor of Business Management / Administration
  • Bachelor of Commerce / Business (International Business)
  • Bachelor of Commerce / Business (Management)
  • Bachelor of Commerce / Business (Marketing)
  • Bachelor of Economics
  • Bachelor of Innovation and Entrepreneurship

Social Sciences

  • Bachelor of Arts & Social Sciences

You may also be eligible for exemptions at several institutions.

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Last updated on 27 Nov 2025