Diploma in Customer Experience Management with Business (R34)


What You Will Learn

Redefining Marketing through the art of creating unique Customer Experiences.

Businesses are recognising that investing in creating exceptional customer experiences is a strategic priority. With changing consumer expectations and the rise of social media and online reviews, businesses are realising that traditional marketing is no longer effective. Therefore, providing an exceptional customer experience is crucial for success in today’s competitive marketplace. 

Customer Experience is the new Marketing.

Customer Experience is more than customer service or person-to-person service. It is also about using data analytics and technology to understand your customers’ needs and wants. The Diploma in Customer Experience Management with Business (DCXB) offers a comprehensive programme that equips individuals with the skills and knowledge necessary to excel in the field of customer experience management.  

With DCXB, you will be well-poised for a rewarding successful career in experiential marketing and customer experience and help better appreciate the positive impact on customer loyalty, higher retention, increased revenue, and business growth.

This diploma lets you…

  • Specialise in three key areas of customer experience — Business Management, Customer Analytics and Relationship Marketing
  • Develop skills and knowledge to manage key customer touchpoints, and help businesses remain profitable through good customer relationship management
  • Learn to leverage on data to gain insights into customers’ needs, preferences, and behaviours.
  • Acquire applicational skills in digital tools and platforms to engage with customers more effectively
  • Embark on a successful career in customer experience management across different emerging sectors

RP-DBS Customer Experience Apprenticeship Programme 
Empowering our students for the future - that's what the RP-DBS Customer Experience (CX) Apprenticeship Programme is all about! Our strong partnership with industry partners enables us to equip our students with the skills they need to succeed in the rapidly changing world of work. The programme offers students a structured study and career kickstart during the third year of their diploma. This provides students with the opportunity to gain structured training, relevant skills, competencies, and work experience to become CX professionals. In addition, it provides students with the opportunity to secure related employment before graduation.


Success to me is about building enough confidence to manage life’s challenges as they come my way. As an introvert, I was not a great conversationalist, but thanks to the Problem-based Learning pedagogy in RP, I grew out of my shell and am now confident in my interactions with customers. Armed with all that I have gained from the DCBX course, I am now confident of creating unique experiences for the hospitality business.
[TESTIMONIAL-DESIGNATION]Diploma in Customer Experience Management with Business, 2019 Graduate and Valedictorian[/TESTIMONIAL-DESIGNATION]
I’m grateful for the experiences and knowledge that I’ve gained during my time in this course. It has shaped the way I apply my knowledge to the working world. The course has made me realise the appeal of the hospitality industry and my career is on a trajectory towards it. While pursuing a Bachelor of Business Management with a Major in Marketing and Communications Management with Singapore Management University (SMU), I interned at SMU Academy with the Marketing and Communications department, and also completed a six-month exchange programme at BI Norwegian Business School (the largest business school in Norway).
Sindu D/O Selvam
2018 Graduate of Diploma in Customer Experience Management with Business, plans to work in Corporate Communications for a multinational corporation or a marketing firm.

The course structure consists of general, discipline, and specialisation modules. There is also an industry orientation component.


GCE O-level

Aggregate Type Range of Net ELR2B2 for 2023 JAE Minimum Entry Requirements/Grade
ELR2B2-B 15 to 22*
  • English Language: C6
  • Mathematics (Elementary/Additional): C6
  • Any one of the 2nd group of Relevant Subjects for the ELR2B2-B Aggregate Type: C6

Click here to view the aggregate computation for ELR2B2-B Aggregate Type.

Courses with remaining vacancies after JAE posting are indicated with an asterisk (*). In order to appeal to these courses with vacancies, students need only meet the course’s MERs. Do note that meeting the minimum entry requirements does not guarantee placement, as appeals posting is in order of merit, and subjected to available vacancies in the course.

Nitec/Higher Nitec

Minimum net GPA Relevant Qualifications
Nitec ≥ 3.5
  • NT17 Automotive Technology
  • NT18 Business Administration
  • NT19 Electronics & Internet of Things
  • NT44 Digital Media Design/ Digital Media Design (Interactive Media)
  • NT45 Nursing
  • NT46 Product Design
  • NT55 Fitness Training
  • NT65 Space Design (Architecture)
  • NT66 Space Design (Interior & Exhibition) / Interior & Exhibition Desgn
  • NT69 Community Care & Social Services
  • NT70 Interactive Media Design
  • NT80 Social Media & Web Development
  • NT81 Attraction Operations
  • NT84 Business Services
  • NT85 Finance Services
  • NT86 Retail Services
  • NT87 Travel & Tourism Services
  • NT90 Food & Beverage Operations / Hospitality Operations
  • NT93 Beauty & Wellness
  • NT95 Logistics Services
Higher Nitec ≥ 2.0
  • BS23 Retail & Online Business
  • BS24 Financial Services
  • BS81 Early Childhood Education
  • BS82 Banking Services
  • BS83 Hospitality Operations
  • BS84 Business Studies (Event Management)
  • BS85 Business Studies (Accounting)/Accounting
  • BS86 Business Studies (Administration/ Secretarial)
  • BS87 Business Studies (Logistics)/Integrated Logistics Management/Logistics for International Trade/International Logistics
  • BS88 Business Studies (E-Commerce)/Business-Information Technology
  • BS89 Business Studies (Sport Management)/Sport Management
  • BS90 Business Studies (Service Management)/Service Management
    BS91 Beauty & SPA Management / Beauty & Wellness Management
  • BS92 Visual Merchandising
  • BS93 Community Sport & Recreation Management
  • BS94 Retail Merchandising
  • BS95 Passenger Services
  • BS96 Performance Production
  • BS97 Filmmarking (Cinematography)
  • BS98 Event Management
  • BS99 Human Resource & Administration
  • IT64 Business Information Systems
  • IT65 Leisure & Travel Operations
  • IT75 Advanced Manufacturing / Engineering with Business
  • IT76 e-Business Programming
  • IT77 Facility Management
  • IT78 Shipping & Operations Services / Maritime Business
  • IT79 Elder Care
  • IT87 Landscape Management & Design
  • IT95 Data Engineering

GCE A-Level

Minimum Entry Requirements


For more details on admission using Singapore Cambridge GCE A-levels qualifications, please refer to our webpage at www.rp.edu.sg.


Admission to RP is based on academic merit and subjected to available vacancies of our diploma programmes. Meeting the minimum entry requirements does not guarantee that applicants will be offered a placement in the diploma programme. These requirements are set in place to ensure fairness to all applicants.

Career Opportunities

As a DCXB graduate, you can embark on a career in the business and hospitality sector such as banks, healthcare, airlines, telecommunications, contact centres, and retail organisations.

Explore careers in these exciting fields:

  • Brand and Loyalty Management
  • Customer Experience Management
  • Customer Intelligence Analytics
  • Relationship Management
  • Retail and Merchandising
  • Sales and Marketing
  • Service and Product Innovation
  • Travel and Hospitality Services
  • Omni-Channel Management

Further Studies

RP graduates are well-placed to embark on meaningful careers, immediately after graduation. They could even improve their employability by taking part-time courses or SkillsFuture Work-Study Programmes (WLP).

What’s more, every RP diploma is recognised and has a pathway leading to a relevant degree with top local and overseas universities. RP graduates may complete their degrees in just over two or three years in a four-year programme.

Skills Deepening

Upon graduation, DCXB students can choose to deepen their skills and knowledge in a chosen field before embarking on their career. They could either sign up for part-time courses or pursue Specialist Diploma in Hospitality Business Management. Please check out our lifelong learning programmes.

Undergraduate Studies

DCXB graduates can choose to pursue a degree in business and hospitality management related programmes at local universities. Top universities overseas also welcome our graduates with advance standing of up to one year, they include:

Last updated on 15 Jun 2023

Important Dates

Joint Admissions Exercise

Application for Intake AY2023:
12 to 17 January 2023

Polytechnic Foundation Programme Admissions Exercise (PFPAE)

Application for Intake AY2023:
12 to 17 January 2023

Direct Admissions Exercise

Application for Intake AY2023:

  • O-levels & IP: 12 to 17 January 2023 and 21 to 28 February 2023
  • ITE: 20 March to 6 April 2023
  • IB & Working Adults: 12 to 17 January 2023 

Early Admissions Exercise

  • O-levels: 22 to 28 June 2023
  • ITE: 8 to 14 June 2023
  • Working Adults: 5 June to 2 July 2023