Diploma in Customer Experience Management with Business (R34)


What You Will Learn

Redefining Marketing through the art of creating unique Customer Experiences.

Customer Experience is more than customer service or person-to-person service. It is also about leveraging data analytics and technology to understand your customers’ needs and wants. The Diploma in Customer Experience Management with Business (DCXB) offers a comprehensive programme that equips individuals with the necessary skills and knowledge to excel in the field of customer experience management. 

Customer Experience is the New Marketing.

Businesses are recognising that investing in the creation of exceptional customer experiences is a strategic priority. With changing consumer expectations and the rise of social media and online reviews, businesses are also realising that traditional marketing is no longer as effective. Therefore, providing an exceptional customer experience is crucial to succeed in the competitive marketplace today.

With DCXB, you will be well-poised for a rewarding and successful career in experiential marketing and customer experience. You will also learn to drive a greater positive impact on customer loyalty, creating higher retention, increased revenue and business growth.
This diploma lets you…

  • Specialise in three key areas of customer experience — Business Management, Customer Analytics and Relationship Marketing
  • Leverage customer data and analytics to understand customer behaviour and provide targeted solutions
  • Acquire real experience through authentic industry research projects 
  • Embark on unique career advancement programmes with industry leaders such as DBS, DHL, OCBC, Singapore Airlines, and TDCX

RP-DBS Customer Experience Apprenticeship Programme 
Empowering our students for the future - that's what the RP-DBS Customer Experience (CX) Apprenticeship Programme is all about! Our strong partnership with industry partners enables us to equip our students with the skills they need to succeed in the rapidly changing world of work. The programme offers students a structured study and career kickstart during the third year of their diploma. This provides students with the opportunity to gain structured training, relevant skills, competencies, and work experience to become CX professionals. In addition, it provides students with the opportunity to secure related employment before graduation.


Success to me is about building enough confidence to manage life’s challenges as they come my way. As an introvert, I was not a great conversationalist, but thanks to the Problem-based Learning pedagogy in RP, I grew out of my shell and am now confident in my interactions with customers. Armed with all that I have gained from the DCBX course, I am now confident of creating unique experiences for the hospitality business.
[TESTIMONIAL-DESIGNATION]Diploma in Customer Experience Management with Business, 2019 Graduate and Valedictorian[/TESTIMONIAL-DESIGNATION]
"My heartfelt thanks to the educators at RP SOH who have not only imparted knowledge and skills for further studies, but also journeyed with me through my adversities, while shaping my character and values during my development years." Bryan attained his Bachelor of Business Administration with First Class Honours from the National University of Singapore. He enrolled for his Masters in Technology Policy from the University of Cambridge in 2020 and graduated in July 2021. He is currently working in an investment bank and is based in Singapore.
Bryan Kio
Diploma in Customer Relationship & Service Management (now known as Diploma in Customer Experience Management with Business) 2014 Graduate

The course structure consists of general, discipline, and specialisation modules. There is also an industry orientation component.

General Modules

Discipline Modules

Specialisation Modules

Industry Orientation Programme

Elective Module

Freely Chosen Module

Students will need to select H290 Special Project or two modules from a list of Freely Chosen Modules. Students under the 1-year Industry Immersion Programme will not be required to take the Freely Chosen Modules. 



GCE O-level

Aggregate Type Range of Net ELR2B2 for 2024 JAE Minimum Entry Requirements/Grade
ELR2B2-B 12 to 26
  • English Language: C6
  • Mathematics (Elementary/Additional): C6
  • Any one of the 2nd group of Relevant Subjects for the ELR2B2-B Aggregate Type: C6

Click here to view the aggregate computation for ELR2B2-B Aggregate Type.

Nitec/Higher Nitec

Minimum net GPA Relevant Qualifications
Nitec ≥ 3.5
  • NT18 Business Administration
  • NT19 Electronics & Internet of Things
  • NT44 Digital Media Design/ Digital Media Design (Interactive Media)
  • NT45 Nursing
  • NT46 Product Design
  • NT55 Fitness Training
  • NT65 Space Design (Architecture)
  • NT66 Space Design (Interior & Exhibition) / Interior & Exhibition Desgn
  • NT69 Community Care & Social Services
  • NT70 Interactive Media Design
  • NT80 Social Media & Web Development
  • NT81 Attraction Operations
  • NT84 Business Services
  • NT85 Finance Services
  • NT86 Retail Services
  • NT87 Travel & Tourism Services
  • NT90 Food & Beverage Operations / Hospitality Operations
  • NT93 Beauty & Wellness
  • NT95 Logistics Services
Higher Nitec ≥ 2.0
  • BS23 Retail & Online Business
  • BS24 Financial Services
  • BS81 Early Childhood Education
  • BS82 Banking Services
  • BS83 Hospitality Operations
  • BS84 Business Studies (Event Management)
  • BS85 Business Studies (Accounting)/Accounting
  • BS86 Business Studies (Administration/ Secretarial)
  • BS87 Business Studies (Logistics)/Integrated Logistics Management/Logistics for International Trade/International Logistics
  • BS88 Business Studies (E-Commerce)/Business-Information Technology
  • BS89 Business Studies (Sport Management)/Sport Management
  • BS90 Business Studies (Service Management)/Service Management
    BS91 Beauty & SPA Management / Beauty & Wellness Management
  • BS92 Visual Merchandising
  • BS93 Community Sport & Recreation Management
  • BS94 Retail Merchandising
  • BS95 Passenger Services
  • BS96 Performance Production
  • BS97 Filmmarking (Cinematography)
  • BS98 Event Management
  • BS99 Human Resource & Administration
  • IT64 Business Information Systems
  • IT65 Leisure & Travel Operations
  • IT75 Advanced Manufacturing / Engineering with Business
  • IT76 e-Business Programming
  • IT77 Facility Management
  • IT78 Shipping & Operations Services / Maritime Business
  • IT79 Elder Care
  • IT87 Landscape Management & Design
  • IT95 Data Engineering

GCE A-Level

Minimum Entry Requirements


For more details on admission using Singapore Cambridge GCE A-levels qualifications, please refer to our webpage at www.rp.edu.sg.


Admission to RP is based on academic merit and subjected to available vacancies of our diploma programmes. Meeting the minimum entry requirements does not guarantee that applicants will be offered a placement in the diploma programme. These requirements are set in place to ensure fairness to all applicants.

Career Opportunities

As a DCXB graduate, you can embark on a career in the business and hospitality sector such as banks, healthcare, airlines, telecommunications, contact centres, and retail organisations.

Explore careers in these exciting fields:

  • Business Development Manager
  • Customer Experience Manager
  • Customer Insights Analyst
  • Customer Journey Mapping Specialist
  • Customer Success Manager
  • E-Commerce Manager
  • Hospitality Consultant
  • Marketing Manager
  • New Business Manager
  • Voice of Customer Analyst

Further Studies

RP graduates are well-placed to embark on meaningful careers, immediately after graduation. They could even improve their employability by taking part-time courses or SkillsFuture Work-Study Programmes (WLP).

What’s more, every RP diploma is recognised and has a pathway leading to a relevant degree with top local and overseas universities. RP graduates may complete their degrees in just over two or three years in a four-year programme.

Skills Deepening

Upon graduation, DCXB students can choose to deepen their skills and knowledge in a chosen field before embarking on their career. They could either sign up for part-time courses or pursue Specialist Diploma in Hospitality Business Management. Please check out our lifelong learning programmes.

Undergraduate Studies

DCXB graduate can pursue the domain areas in top universities such as (not limiting to):

Domain Areas

  • Business Management/Administration
  • Hospitality Business
  • Marketing
  • Entrepreneurship
  • Humanities and Social Sciences

Graduates may also be eligible for exemptions and advanced standing at top overseas universities


Last updated on 02 Feb 2024