Republic Polytechnic’s Experience Design and Gamification Centre (XDG Centre) aims to work with the industry by collaborating on projects and providing consultancy in the areas of Experience Design, Serious Games and Gamification.  Through these platforms, the Centre will help your organisation or business to develop and adopt UX and Gamification solutions for innovation, productivity and competitiveness.

  • Our Expertise
  • Our Projects
  • Our Industry Partners
  • Our Services
3D print prototyping

User Experience

User Experience (UX) is about solving problems in people’s lives and helping people to attain their goals. UX professionals deal with users’ pain points, investigate how to eliminate them, and design solutions for them.

The field of User Experience focuses on maximizing the user’s satisfaction, motivation, efficiency, and productivity when using a product or service.



Gamification is a process for integrating game mechanics into something that already exists in order to motivate participation, engagement and loyalty. This can be almost anything, from your website to social media presence, day-to-day operations, customer engagement and more.

In other words, gamification introduces game design elements into non-game applications to make them more fun and engaging. It uses competition, points, achievement, rules of play, status and self-expression to encourage actions through positive feedback.




This solution was created to improve the lives of people with intellectual disability and their caregivers. This tracking and monitoring solution consists of an interactive wearable device that functions as a tracker and a calming toy, and an indoor activity monitoring tool that can be controlled remotely by a mobile application. This system’s approachable form factor and soft tactile material helps to alleviate the anxieties of special needs users and offer caregivers a way to track and monitor their dependents.



Doc.SG Mobile Application (with SPRING Publishing)

This project aims to redesign the doc.sg application to reach out to a wider group of users to share personal experiences, improve the visual appeal of the user interface and to enable quick access to accurate information. This allows users to have a seamless and personalised browsing experience for medical services.




Food Preparation e-Guide (with Soulfood)

This web-application was designed to better engage individuals with special needs to learn about personal hygiene and food handling. The e-Guide’s straight-forward and enticing content gives a good flow for these individuals and motivate them to learn more. Features like videos, pictures and customized icons and section mascots help create a form of encouragement for these unique individuals to go further while being guided by the application.


Penguin Brawl

Penguin Brawl (with No Average Joe)

Based on a brief to educate people about wildlife conservation, Penguin Brawl is a PC game designed to highlight the negative impact of human activities on wildlife and the resulting ‘sixth great extinction’. This fun arcade brawler, for players aged 14 and above, puts players in the shoes of Pobbles – one of the last surviving penguins. Pobbles must battle with other wild animals for globally scarce supplies of fish. The game delivers a serious message of how human action can result in an animal species’ desperate struggle for survival.


Xray buddies

X-ray Buddies (with KKH)

KKH Women’s and Children’s Hospital found that young patients coming for treatment are often afraid of medical procedures such as X-rays. X-Ray Buddies is an educational game that teaches paediatric patients how the X-ray works, alleviating their fears of the machines. Players of the game will be able to interact and play with cute and bubbly characters, while learning about the X–Ray procedure by scanning picture cards with their mobile device. With the picture cards, players will be able to see the game characters come to life. Players will also be able to experience a set of mini-games that further explains the procedure for an X-Ray in KKH from a fun perspective.


Stacking Stamps

Stacking Stamps (with POSB)

Designed to encourage young children to save, Stacking Stamps is a game inspired by the National School Savings Campaign of the 1970s. Players score points in this Tetris-like puzzle by matching at least three similar stamps horizontally or vertically. In this game, players must “save” enough points before they can advance to the next level. Players are encouraged to manage their savings by making decisions to buy power-ups or not to overcome different obstacles. Players also get to learn about the history of Singapore coins and other fun saving facts while playing.

UXG MOU signing

STA’s partners for past projects include:

  • Inland Revenue Authority of Singapore

  • KKH Women's and Children's Hospital

  • Land Transport Authority


  • NCS Pte Ltd

  • POSSIBLE Worldwide

  • SPRING Publishing

  • Thinkplace Pte Ltd

  • Woodlands Health Campus

3D printing

The XGD Centre’s primary focus is to promote awareness, and develop capabilities and expertise in User Experience and Gamification via projects, consultancies and training. Through these platforms, the Centre will help your organization or business develop and adopt UX and Gamification solutions for innovation, productivity and competitiveness.

We have expertise in User Research, Design Thinking, User Experience Design, Service Design, Serious Games and Gamification. You can engage us through:


STA’s academic team consists of a pool of industry professionals who are in demand by the industry for their expertise. Their expertise in their fields allow them to consult with your organisation or business to develop solutions for your needs.


STA sees training as a key component in helping organisations grow their internal capabilities. It serves to complement the project and consultancy services the Centre provides. Organisations developing UX or Gamification solutions will eventually require their staff to manage those solutions internally. The Centre has the expertise to equip your staff and help grow their skills and knowledge.


STA has successfully used the Student Final Year Project (FYP) platform to create prototypes for organizations and businesses in healthcare, government, education, finance, and logistics amongst others. This has proven to be a successful low-risk and low-cost model for the exploration of Experience Design, Serious Games and Gamification to provide solutions for real-world problems.

The Centre can also collaborate on larger scale engagements if required. If your projects require expert-level execution, we have professionals to take them on.

Do contact us to see how best we can help you.